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Scroll Addiction: How Endless Feeds Are Destroying Productivity and Mental Health

Scroll Addiction: How Endless Feeds Are Destroying Productivity and Mental Health Be honest—how many times today did you unlock your phone “just to check something,” only to look up and realise 30 minutes had disappeared? For many Malaysians, this has become a daily routine. We scroll while waiting for food, during MRT rides, before tidur, and sometimes even while talking to people right in front of us. What feels like a harmless habit is slowly turning into a serious addiction—with real consequences for productivity and mental health. Endless scrolling is not an accident. Social media platforms are designed to keep us hooked. There is no natural stopping point, no “last page.” The feed just keeps going, serving content that triggers curiosity, outrage, or comparison. Each swipe gives a small dopamine hit, making our brains crave the next one. Over time, this trains us to seek constant stimulation—and struggle with focus in real life. The impact on productivity is obvious b...

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