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The Ethics Of Exploiting Your Kids For YouTube Views

The Ethics Of Exploiting Your Kids For YouTube Views  In Malaysia, we like to say “keluarga nombor satu” — family comes first. Parents sacrifice, work long hours, save money, and plan their whole lives around their children. That is the Malaysian way. But in the age of YouTube, TikTok, and monetised content, we are now facing a new situation that previous generations never had to think about: What happens when children are no longer just part of the family — but part of the family income? This is not a simple issue of posting Raya photos or birthday pictures on Facebook. This is about full-time family vlogging, daily content, sponsored posts, brand deals, and monetised videos where the main attraction is not the parent — but the child. So we have to ask a question many people feel uncomfortable asking: Is this family content — or is this child exploitation with WiFi and ring light? When “Just Sharing” Becomes a Business At first, many family channels start inn...
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The Dark Side of Influencer Culture

The Dark Side of Influencer Culture



Influencers have become the new celebrities of the digital age. They shape trends, sell products, and often serve as role models for millions. But behind the glossy posts and aspirational lifestyles lies a darker truth about influencer culture.

First, authenticity is often an illusion. Many influencers carefully curate their lives, editing out the mundane and exaggerating the glamorous. Followers compare their messy realities to these perfected portrayals, leading to insecurity, envy, and unrealistic expectations.

Second, the line between genuine recommendation and paid promotion is increasingly blurred. While regulations exist, not every influencer is transparent. Followers may believe they’re receiving honest advice when in reality, they’re being marketed to. Trust—once the foundation of influence—becomes commodified.

Finally, the pressure on influencers themselves is immense. To stay relevant, they must constantly produce content, often at the expense of privacy and mental health. The audience’s appetite for access is insatiable, leaving little room for authenticity or rest.

This isn’t to say all influencers are harmful. Many use their platforms for good—raising awareness, supporting causes, and fostering communities. But as consumers, we must approach influencer culture critically. Admiration is fine; blind trust is not.

Influence, after all, is powerful. And like all power, it can either illuminate or exploit.
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