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The Ethics Of Exploiting Your Kids For YouTube Views

The Ethics Of Exploiting Your Kids For YouTube Views  In Malaysia, we like to say “keluarga nombor satu” — family comes first. Parents sacrifice, work long hours, save money, and plan their whole lives around their children. That is the Malaysian way. But in the age of YouTube, TikTok, and monetised content, we are now facing a new situation that previous generations never had to think about: What happens when children are no longer just part of the family — but part of the family income? This is not a simple issue of posting Raya photos or birthday pictures on Facebook. This is about full-time family vlogging, daily content, sponsored posts, brand deals, and monetised videos where the main attraction is not the parent — but the child. So we have to ask a question many people feel uncomfortable asking: Is this family content — or is this child exploitation with WiFi and ring light? When “Just Sharing” Becomes a Business At first, many family channels start inn...

The Illusion of Connection: Are We Really Closer Online?

Social media promises connection like never before. With a tap, we can message a friend across the globe, share moments instantly, and feel part of a larger community. Yet despite this constant connectivity, many people report feeling lonelier than ever.

The illusion lies in mistaking interaction for intimacy. A like is not the same as genuine support. A comment is not a conversation. An endless stream of updates may keep us informed, but it doesn’t necessarily bring us closer.

Part of the problem is quantity over quality. We accumulate hundreds of “friends” and followers, but few of these relationships carry the depth of real-world bonds. The digital stage rewards performance, not vulnerability. We show highlights, not hardships. We scroll through lives, but rarely sit down to truly listen.

This isn’t to dismiss online connections altogether. For many, digital platforms are lifelines—spaces to find belonging, especially for those isolated in their physical environments. But true closeness requires more than pixels. It requires time, trust, and presence—things technology can support but not replace.

Perhaps the challenge is not that social media disconnects us, but that it tricks us into thinking we’ve connected enough. The antidote may be simple: put down the phone, look someone in the eye, and engage beyond the screen.

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